Focus Area: The project will concentrate on a complete rebuild of the webpage architecture to introduce key UX elements that facilitate easier browsing.

Current State
The page is a long-form article with a 33-minute read time, lacking essential UX elements like a table of contents, calls to action, summary boxes, and live update functionality. The page, despite offering exclusive data and statistics is lagging behind competitors for critical keywords who’ve deployed pages with superior user experiences The site is built on Drupal 7 with a limited template, requiring a rebuild for enhanced functionality. Analytics tools available include GA4, Google Search Console, and Drupal statistics to identify optimization areas.

Target Audience and User Experience
Target Audience: The guide serves as a comprehensive resource for anyone seeking information on Google SGE and its developments.
User Journeys Improvement: The site aims to entice users to request a demo of company capabilities in preparing for AI-fused search.

Design Requirements
The project necessitates UX/UI design expertise to create a world-class experience.
All designs must adhere to existing brand guidelines and design systems.

Technical Requirements
The site must be compatible across browsers and meet accessibility and SEO standards.
New functionality includes a demo request feature and a "Get live updates" feature for real-time guide updates.

Project timeline is ideally 2-3 weeks from start to finish.

Posted On: February 27, 2024 23:24 UTC
Category: CMS Development
Skills:Drupal, Web Development, Template Design

Country: United States

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