Key points:
Full redesign of online.casino website.
– Deep UX and UI research of the niche and competitors; new ideas to improve both UX/UI and SEO experience based on the best practices;
– Redesign of each page template, structure changing, improving CTA elements and CR overall;
– Improving different SEO elements like internal linking, user interaction, navigation, bounce rate etc.
– The new design is going to be used for the whole localization of the domain (different countries and languages in EU). So it should be acceptable for users from different countries;

Competitors for research:
https://www.correctcasinos.com/

https://www.bonusfinder.com/

https://www.casinowow.com/

https://casino.guru/

Page types:

Homepage https://online.casino/

Categories https://online.casino/bonus/ https://online.casino/games/slots/ https://online.casino/bonus/no-deposit/

Casino brand review https://online.casino/reviews/foxyplay-casino/

Country page (similar to home) https://online.casino/uk/

Game software providers review https://online.casino/game-suppliers/4theplayer/

License review https://online.casino/licenses/ukgc/

Casino platform review https://online.casino/casino-platforms/betable/

Banking methods https://online.casino/banking/apple-pay/

News article https://online.casino/news/finnish-gambling-monopoly-showing-signs-of-breaking/
Blog article
https://online.casino/blog/new-casinos-april-2023-monthly-casino-roundup/

Specific points & recommendations:

– Light/dark mode on the design

– Some kind of score widget (since we have a separate score for each casino in different categories). It can be different scores like:
total bonus score
– no deposit bonus score
– free spins score
– deposit bonus score
– wager requierments
and so on

– Highlight promo code section
make it possible to copy by click
Here you can see an example https://www.freetips.com/bonus-code/stake-promo-code/

– Links to the casino reviews in table

– Main categories/sub categories in first screen of the homepage/local page/category

– Trust elemets like «about our casino guide» or «how we rate casinos» etc

– Different in-text widgets with top3-5-10 casino brands, most popular games, providers, bonus section, payment methods etc

– The text part should not be a continuous canvas, it should be divided into sections/blocks, it should be readable

Posted On: February 18, 2024 16:20 UTC
Category: UX/UI Design
Skills:UX Research, UX & UI, Website Redesign, User Interface Design, Mobile App Design, User Experience Design, Web Design, Wireframing

Country: Poland

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