We are a direct-to-consumer (DTC) brand seeking a highly skilled and experienced Shopify expert specializing in Conversion Rate Optimization (CRO) and Landing Page Design. Our goal is to enhance our online store’s performance by creating visually appealing, conversion-focused landing pages and implementing effective CRO strategies.

Responsibilities:

Collaborate with our marketing, product, and development teams to understand our target audience, brand positioning, and business objectives.
Design and develop high-converting landing pages for our Shopify store, ensuring they are visually compelling, user-friendly, and aligned with our brand identity.
Conduct thorough analysis of existing landing pages and user behavior to identify opportunities for improvement.
Implement CRO best practices, including A/B testing, heat mapping, and user feedback analysis, to optimize landing pages for higher conversion rates.
Utilize Shopify’s platform and Liquid template language to customize and enhance landing page functionality.
Monitor and report on key performance metrics, providing actionable insights and recommendations to continuously improve conversion rates.
Stay current with industry trends, tools, and technologies related to CRO and landing page design to ensure our strategies remain effective and innovative.
Requirements:

Proven experience in CRO and landing page design, specifically for DTC brands on Shopify.
Strong portfolio demonstrating successful projects with measurable improvements in conversion rates.
Proficiency in design tools such as Adobe Creative Suite, Sketch, Figma, or similar.
In-depth knowledge of Shopify’s platform, including themes, apps, and Liquid template language.
Understanding of SEO principles and how they apply to landing page design and CRO.
Excellent analytical skills to interpret data and make data-driven design decisions.
Strong communication and collaboration skills, with the ability to work effectively in a team environment.
Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Preferred Qualifications:

Experience with DTC brands and a deep understanding of their unique challenges and opportunities.
Familiarity with CRO tools and techniques such as Google Optimize, Optimizely, Hotjar, etc.
Background in digital marketing, eCommerce, or a related field.

To Apply:

Please submit your resume, a cover letter detailing your relevant experience and approach to CRO and landing page design, and a portfolio of your work. Highlight any specific projects where you have successfully improved conversion rates for DTC brands using Shopify.

We look forward to reviewing your application and discussing how your expertise can drive our brand’s growth!

Budget:

Please provide your hourly rate or a project-based fee estimate for CRO and landing page design services.

Posted On: August 05, 2024 10:24 UTC
Category: Ecommerce Website Development
Skills:Design Enhancement, Shopify Plus, Shopify, Web Development, Web Design, Conversion Rate Optimization, Landing Page

Country: Australia

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