In an exclusive interview with HT’s Sunetra Choudhury, campaign strategist Naresh Arora shares the game-changing strategies that propelled Ajit Pawar’s NCP to a stunning win in Maharashtra. From constituency-specific manifestos to reviving cadre morale through the Jan Samman Yatra, discover how the team ran a positive campaign that paid off big. Watch to learn the secrets behind their electoral triumph and lessons for future campaigns.