Request for Proposal
Landing Page Creation and Testing for Microtutoring
https://practicingmusician.com/

1. Company Overview Practicing Musician is dedicated to revolutionizing music education globally by making high-quality musical instruction accessible to learners of all ages and skill levels. We offer free and premium music education resources that enhance cognitive development, emotional growth, and cultural appreciation. Since our founding in 2017, our team has continuously refined our offerings and is committed to reaching one million students by 2025. This project aims to scale our micro-tutoring service and make a significant social impact by providing valuable educational opportunities to underserved communities worldwide.

2. Project Description We seek a skilled agency to create a landing page featuring a video for our new microtutoring service. The landing page will be tested using Google Ads and Facebook Ads to evaluate its effectiveness. We aim to identify and optimize the best offer for our micro tutoring service.
Please note that we currently have fewer than a dozen micro-tutoring clients. We have validated the concept and idea and need to scale it to find a sales process that will provide the best approach to growth. The micro tutoring service costs $900 per year, and we can allocate $135 to marketing per annual sale. We also offer monthly and quarterly subscriptions at $90 and $250, respectively. Therefore, the maximum cost per sale is 15%.
You can find the existing landing page, which can be improved, here: Micro Tutoring Pricing.
a. Landing Page Creation
Requirements: Develop a high-conversion landing page with a video that effectively communicates the benefits of our micro tutoring service.
Deliverables: Design, copywriting, video production, and integration with our existing digital infrastructure.
b. Email Automation
Requirements: Create an email automation sequence to entice prospects to jump on a call, providing them a taste of the product, and during the call, successfully close the purchase of a one-year micro-tutoring subscription.
c. Advertising Testing
Platforms: Google Ads and Facebook Ads.
Budget: To be determined based on agency recommendations and project scope.
Deliverables: Ad campaign setup, management, A/B testing, and performance analysis.

3. Proposal Requirements Please include the following in your proposal:
Agency Background: Overview of your agency, relevant experience, and case studies.
Relevant Experience: Examples and case studies in the music industry or similar fields. The most important aspect is understanding your experience in the idea validation process to develop unique solutions for defining it on the landing page and using ads to find the target audience.
Pricing Methodology: Detail your pricing structure (e.g., hourly rate, project-based fee, ad spend percentage).
Please provide a separate breakdown of costs for services and advertising expenses.
Capabilities: Describe your approach to creating a landing page, video production, and digital advertising.
Questions: Any questions or clarifications needed about the project?

Jake Douglass
Founder & CEO – Practicing Musician, S.P.C.
Teach, practice, track, assess
Completely free music learning tools and training
2433 NW 197th Street, Shoreline, WA 98177

Hourly Range: $20.00-$50.00

Posted On: June 28, 2024 05:03 UTC
Category: Web Design
Skills:WordPress, Graphic Design, Landing Page, PPC Campaign Setup & Management

Country: United States

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