We are seeking a highly skilled developer to help us set up and integrate comprehensive tracking for our Meta (formerly Facebook) ad campaigns. Our current setup includes a landing page hosted on Funnelish, an app built with Flutterflow, and a database in Firebase. We need to track a variety of metrics and ensure that our data flows seamlessly across these platforms.

Objectives:

Implement tracking to capture the following metrics in Meta:
– Hook rate (HR): % of people who watch more than 3% of the video
– Cost per click (CPC)
– Cost per click to the app store/play store
– Cost per Install (CPI)
– Click to Install (CTI)
– Return on Ad Spend (ROAS)
– Install to Purchase conversion rate
– Average Revenue Per User (ARPU)
– Lifetime Value (LTV)

Requirements:
1. Unified Event Tracking:
– Utilize Segment.io for unified event tracking across web, mobile, and server.
– Ensure integration of Segment with Firebase Analytics in our Flutterflow project.

2. Mobile Attribution:
– Implement AppsFlyer for mobile attribution, integrated with Segment.

3. Data Forwarding:
– Set up Segment to forward all collected data to the Meta Conversion API.

Key Skills:
– Proven experience with Segment.io, Firebase Analytics, and AppsFlyer.
– Strong understanding of Meta Conversion API and ad tracking.
– Experience with web and mobile event tracking.
– Ability to ensure data accuracy and integrity across different platforms.
– Good communication skills and ability to explain technical concepts clearly.

Additional Information:
We are looking for someone who can start immediately and complete the setup in a timely manner. Please provide a detailed proposal outlining your approach to this project, including any past experience with similar integrations. Additionally, we value developers who can explain their choices and approach clearly.

How to Apply:
If you have the skills and experience required for this project, please submit your proposal with:
– A brief overview of your relevant experience.
– Examples of similar projects you have completed.
– Your estimated timeline for completing this project.
– Your hourly rate or fixed project fee.

We look forward to working with a talented developer who can help us achieve our tracking goals and improve our ad performance.

Hourly Range: $5.00-$25.00

Posted On: August 07, 2024 08:26 UTC
Category: Full Stack Development
Skills:Google Analytics, Web Development, Firebase, FlutterFlow, Tracking Pixel

Country: Netherlands

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