We are a small winery and gift shop looking to overhaul our existing website. The redesign should modernize the look and functionality of the site, emphasize our wine club, facilitate online product purchases, and integrate advanced marketing tools such as SEO, social media links, and automated communication systems for enhanced user engagement.

Project Objectives
– Website Redesign: Develop a visually appealing, easy-to-navigate, and mobile-friendly website.
– E-Commerce Integration: Enhance the functionality to improve the online shopping experience, focusing on the wine club subscriptions and gift shop sales.
– SEO Optimization: Ensure the website is optimized for search engines to increase visibility and attract more visitors.
– Social Media Integration: Seamlessly integrate social media platforms to enhance marketing efforts and user engagement.
– Communication Automation: Implement email and SMS automation for inquiries, website visits, and purchase confirmations to streamline customer interactions.

Scope of Services
– Design: Propose and implement a fresh, user-friendly design that reflects our brand’s image.
– Content Management: Develop a content management system (CMS) that allows for easy updates and additions by our staff.
– E-Commerce Capabilities: Build robust e-commerce solutions, including a secure checkout process, inventory management, and user-friendly product pages.
– Search Engine Optimization (SEO): Apply best practices in SEO to improve organic search rankings and visibility.
– Social Media Links: Embed links to our Facebook, Instagram, and other social media accounts, ensuring cohesive branding across platforms.
– Automations: Set up automated responses for common customer interactions via email and SMS, including purchase receipts, inquiry acknowledgments, and promotional messages.
– Analytics: Integrate tools to track website performance, customer behavior, and e-commerce metrics.

Deliverables
– Project Plan: A detailed plan outlining the project timeline, milestones, and deliverables.
– Design Mockups: Initial design concepts for the website before development begins.
– Functional Website: A fully functional website incorporating all specified features.
– Training and Documentation: Provide training for our team on managing the website and documentation on the website’s architecture and functionalities.
– Support and Maintenance: Offer options for ongoing technical support and maintenance post-launch.

Proposal Requirements
– Company Background: Provide information about your company, including previous experience with similar projects.
– Project Approach: Outline your approach to managing this project, including design, development, and testing phases.
– Portfolio: Include examples of previous work, especially with e-commerce and SEO.
– Project Team: Detail the team members who will be involved, their roles, and their experience.
– Budget: Provide a detailed budget breakdown for all phases of the project.
– Timeline: Include a timeline with key milestones and estimated completion dates.

Evaluation Criteria
– Experience and Expertise: Experience in designing and managing similar projects.
– Creative and Technical Merit: Quality of proposal and demonstrated technical ability.
– Cost: Competitiveness of the budget proposal.
– Client References: Strength of client references and testimonials.

Posted On: May 02, 2024 01:26 UTC
Category: Ecommerce Website Development
Skills:Web Design, Landing Page, Shopify Templates, Website Migration, Shopify, Project Management, Decision Making

Country: United States

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