Project Overview
Lulworth Bath Co. is your go-to online shop for chic and luxurious bathroom fixtures, fittings, and accessories. We cater to design-savvy homeowners with at least two bathrooms who want a smooth, enjoyable shopping experience. With a passion for top-notch customer service and cutting-edge tech, we ensure our aftersales support leaves you completely delighted.
Our strategy includes building a strong community around the Lulworth Bath Co. brand by heavily marketing to interior designers and architects and fostering a vibrant customer forum akin to Screwfix (https://community.screwfix.com/). Transparency will be at the core of our operations to build trust and encourage referrals. We will place a strong emphasis on customer loyalty and aim to cultivate a dedicated following on social media.
Additionally, we will focus on turning our trade customers and design community into brand advocates, ensuring that our commitment to exceptional service and quality makes Lulworth Bath Co. a trusted name in the bathroom retail industry.
We are looking for a forward-thinking local agency to collaborate with to build the site and set up the backend technology before our aimed launch date of 1st November 2024.

Objectives
• Create a custom-designed frontend
• Utilise a robust ecommerce platform like WooCommerce or Shopify rather than a bespoke backend
• Ensure seamless integration of other plugins e.g. Stripe, Fixtuur, Trustpilot, AI Chatbot/Livechat
• Provide exceptional customer service features
• Offer a user-friendly, responsive, and secure shopping experience across all device types

Example Site Map for Lulworth Bath Co.
1. Home
• Hero Section: Featuring latest promotions, bestsellers, and new arrivals
• Product Categories: Quick links to main product categories
• Featured Products: Highlight selected products or collections
• Customer Testimonials: Showcase reviews and feedback
• Blog Highlights: Snippets from recent blog posts
2. Shop
• All Products: Browse all available products
• Product Categories:
o Toilets
 Close Coupled
 Wall Hung
 Back to Wall
 Concealed Cisterns & Frames
 Flush Plates
 Toilet Seats
o Basins
 Countertop
 Pedestal
 Wall Hung
 Washstands
o Furniture
 Vanity Units
 Wall Cabinets
 Shelving & Storage Units
 WC Units
o Taps
 Basin Taps
 Bath Taps
 Wastes & Traps
o Showers
 Heads
 Doors
 Enclosures
 Valves & Controls
 Wet rooms
 Enclosures
 Screens
 Digital Showers
 Accessories
o Lighting
 Ceiling Lights
 Wall Lights
 LED Mirrors
o Tiles
 Wall Tiles
 Floor Tiles
 Fitting Accessories
o Wall Panels
 Acrylic
 Laminate
 Slatted Wood
 Fitting Accessories
o Baths
 Straight
 Freestanding
 Shower Baths
 Rolltop & Slipper
 Bath Screens
 Bath Panels
 Wastes & Fittings
o Heating
 Heated Towel Rails
o Accessories
 Mirrors
 Illuminated Mirrors
 Finishing Touches
 Grab Rails & Accessibility
 Extractor Fans
 Cleaning Products
 Furniture Handles
 Miscellaneous
4. Inspiration
• Gallery: High-quality images of bathroom designs and product installations, UGC with feeds from Instagram
• Blog: Articles on bathroom design trends, tips, and advice
5. Services
• Aftersales Service: Information on the market-leading aftersales service
• Virtual Consultations: Schedule a virtual consultation with an expert
• Designer Network: Request an appointment with an interior designer local to you
6. About Us
• Our Story: Background and mission of Lulworth Bath Co.
• Team: Introduce key team members
• Sustainability: Information on sustainability practices and commitments
• Press & Media: Press releases and media coverage
7. Customer Support
• Contact Us: Contact information and form
• FAQ: Frequently asked questions
• Help Centre: Comprehensive support articles
• Returns & Refunds: Policy details and return process
• Shipping Information: Details on shipping options and delivery times
• Warranty Information: Information on product warranties
8. Trade
• Trade Program: Benefits and how to join
• Login/Registration: Access for trade customers
9. Account
• My Account: Dashboard for logged-in users
• Order History: View past orders and track current ones
• Address Book: Manage shipping and billing addresses
• Payment Methods: Manage saved payment options
10. Community
• Forum: Customer forum for discussions and advice
• Social Media Links: Links to social media profiles and content
11. Legal
• Privacy Policy: Details on data protection and privacy practices
• Terms & Conditions: Terms of use for the website and services
• Cookie Policy: Information on cookie usage
Footer
• Newsletter Signup: Form to subscribe to the newsletter
• Social Media Links: Icons linking to social media profiles
• Contact Information: Address, email, and phone number
• Quick Links: Links to important pages like FAQ, Contact Us, and Returns & Refunds.

Project Scope – MVP
1. Platform: Choose between WooCommerce and Shopify.
2. Design:
o Custom-designed frontend (no templates)
o Responsive design for mobile and tablet devices
o User-friendly navigation and interface
3. Scale:
o Circa 500 products at launch, rising to circa 10,000 over two years
o 11 main categories, each with multiple subcategories
o Comprehensive product search & filtering; filter by category, material, size, price, style, water pressure, availability
o MVP will need to cope with up to 1000 monthly visitors and 200 orders, with this rising 10-20% month on month, aiming for 15,000 monthly visitors by the end of the first year
4. Core Features:
o Product categories and filtering
o Product pages with detailed descriptions, high-quality images (will be largely CGI), and videos
o Shopping cart and checkout process
o Excellent search capabilities
o User account creation and management
o Integration with payment gateways (Stripe)
o SEO optimisation
5. Customer Service:
o Email and phone support
o Dedicated aftersales support section
o FAQ and help centre
6. Integration:
o CRM and email marketing tools
o Social media integration
o Trustpilot widget
7. Security:
o SSL certification
o Data protection measures compliant with GDPR

Possible Future Features
• Onsite order tracking requiring integration with Scurri or similar 3rd party shipping systems
• AI chatbot such as Zowie
• Fixtuur or similar interior design tool built in for free use by customers
• Wishlist functionality
• Additional features for trade accounts such as trade pricing displayed once logged in
• Loyalty program
• What3words integration at checkout

Target Audience Description
Demographic Profile:
• Age: Primarily 35-50 years old
• Gender: Both male and female but higher proportion of females
• Occupation: Working professionals
• Income Level: Higher income bracket (£70-150k pa household income) with a good amount of disposable income
Geographic Profile:
• Location: Suburban areas around London and the Home Counties (including but not limited to Berkshire, Buckinghamshire, Essex, Hertfordshire, Kent, Surrey, and Sussex).
• Housing: Primarily own detached houses with multiple bathrooms.
Psychographic Profile:
• Lifestyle:
o Busy professionals who value convenience and quality.
o Likely to engage in activities that reflect their status, such as dining out, travel, and attending cultural events.
• Values:
o High emphasis on home aesthetics and design.
o Preference for high-quality, durable, and stylish bathroom fixtures and fittings.
• Interests:
o Interior design and home improvement.
o Keeping up with the latest trends in home décor.
o Investing in premium products that enhance the home living experience.
Behavioral Profile:
• Buying Behavior:
o Willing to invest in premium products that offer long-term value.
o Prefer shopping from trusted brands that offer exceptional customer service.
o Likely to conduct thorough research online before making a purchase.
• Technology Use:
o Comfortable using online tools and resources for shopping and home design.
o Active on social media platforms, especially those related to lifestyle and home décor such as Instagram and Pinterest

Posted On: July 22, 2024 11:19 UTC
Category: Ecommerce Website Development
Skills:Shopify, Web Development, WooCommerce, Web Design, Ecommerce Website Development, PHP, API Integration, Magento, JavaScript, WordPress

Country: United Kingdom

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