The goal of this project is to design, develop, and implement a Google Ads Performance Grader for Frenik Labs, similar to the existing Free Google Ads Performance Grader provided by WordStream. The grader will analyze Google Ads accounts, generate detailed reports, and provide insights and recommendations to users for improving their advertising performance.

Project Scope

Features and Functionality

Account Audit and Grading:
– Assess the user’s Google Ads account against 17 key metrics.
– Provide an overall account score.
– Generate detailed reports on each metric.

Metrics Included:
– Quality Score
– Impression Share
– Wasted Spend
– Account Activity
– Click-through Rate
– Account Structure
– Display & Shopping Ads, etc.

Benchmarking:
– Compare the user’s metrics with industry benchmarks.
– Offer insights on how to improve metrics for better ad rank and lower cost per click.

User-Friendly Interface:
– Design an intuitive and user-friendly interface for easy interaction.
– Allow users to enter their email to receive the detailed report.

Scalability:
– Ensure the tool can handle a large number of users.
– Implement scalable infrastructure.
– Utilize Google Ads credentials for account analysis.
– Adhere to Google Ads policies and standards.

Reference: https://www.wordstream.com/google-adwords?cid=Paid_GGL_Search_AdWords_AdWordsGrader_AWGrader&utm_source=google&utm_medium=PPC&utm_campaign=paid_freetool&utm_content=rsa&utm_term=google%20ads%20grader&gad_source=1&gclid=Cj0KCQiAh8OtBhCQARIsAIkWb6_4iFZFjbZ7c4XIDWy0joaor04BSz1UP7UVJsmoMdTUapjMvXOtfzUaAn9bEALw_wcB

Hourly Range: $15.00-$35.00

Posted On: January 24, 2024 19:05 UTC
Category: Full Stack Development
Skills:Web Application, AI Development, AI App Development, Webflow, JavaScript, Google Ads, Web Development, CSS

Country: United States

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