1. Key Features of Email Marketing & SMS Marketing SaaS Application:
2. User Management Module
– User Registration and Authentication
– Role-based Access Control (Admin, Marketer, Analyst, etc.)
– User Profile Management
3. Campaign Creation Module
– Intuitive Campaign Builder
– Email Campaigns:
– HTML Email Editor
– Drag-and-Drop Interface
– Personalization Tags
– A/B Testing
– SMS Campaigns:
– Text Message Composer
– Shortcode and Longcode Support
– Multimedia Message Support
4. Contact Management Module
– Contact List Import/Export
– Segmentation and Targeting
– Custom Fields for Contacts
– Opt-in/Opt-out Management
– Suppression Lists
5. Automation Module:
– Workflow Automation
– Drip Campaigns
– Triggered Emails and SMS
– Autoresponders
– Event-based Automation
6. Analytics and Reporting Module
– Real-time Campaign Analytics
– Open and Click-through Rates
– Conversion Tracking
– Subscriber Growth Trends
– Customizable Dashboards
– Comparative Analysis
7. Personalization Module:**
– Dynamic Content Insertion
– Dynamic Subject Lines
– Behavioural Personalization
– Geo-targeting
8. Compliance and Security Module
– GDPR and CAN-SPAM Compliance
– Data Encryption
– Two-factor Authentication
– Audit Trails
– Subscriber Consent Management
9. Integration Module
– API Integration for Third-party Apps
– CRM Integration
– E-commerce Platform Integration
– Social Media Integration
– Google Analytics Integration
10. Mobile Responsiveness Module
– Responsive Email Templates
– SMS Compatibility with Mobile Devices
– Mobile Preview and Testing
11. A/B Testing Module
– Split Testing for Emails and SMS
– Variable Testing Parameters
– Statistical Significance Analysis
12. Real-time Notifications Module
– Delivery and Bounce Notifications
– Subscriber Engagement Alerts
– Performance Alerts
13. Multichannel Marketing Module
– Unified Dashboard for Email and SMS
– Cross-channel Marketing Strategies
– Consistent Branding Across Channels
14. Billing and Subscription Module
– Subscription Plans and Pricing
– Invoicing and Payment Processing
– Trial Period Management
– Subscription Upgrades/Downgrades
15. Customer Support Module
– Ticketing System
– Knowledge Base
– Live Chat Support
– Email Support
16. Customization and Branding Module
– White-labelling Options
– Custom Domain Support
– Branding Elements Customization
This comprehensive set of features ensures a robust and versatile Email Marketing & SMS Marketing SaaS Application, providing users with a powerful toolset to create, manage, and analyse effective marketing campaigns across multiple channels.

Budget: $1,500

Posted On: February 12, 2024 21:26 UTC
Category: Ecommerce Website Development
Skills:Web Design, SQLite, App Development, API Integration, PayPal, Email Communication, Marketing Strategy, Lead Generation, Sales

Country: Australia

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