The objectives of this role are to…

ONE – Improve the conversion rate for the primary pages (4 landing pages)
TWO – Provide feedback based on your focus for improving the overall design and user experience both for conversions and brand positioning with our ICPs.

Work with a team including:
Operations Lead, Marekting Lead, Customer Success Lead, Website Designer, Dev Ops, On Page SEO, Analytics Support

Access:
GA4, LookerStudio, Google Tag Manager, Google Search Console, MS Clarity, Slack, Stripe, ProfitWell

Communication Plan:
– Weekly communication – ideally we establish some weekly tracking (spreadsheet or similar) against our objectives along with conversion rate tracking, tests completed, tests running, tests planned, tasks needed from others etc
– Quick check ins via slack
– Monthly Report (details TBD)

Ideally you have years of experience with conversion rate optimization within SAAS, understand the world of marketing technology (specifically content marketing tech and copy editor ICP) and can lead the efforts advising on improving our split testing capabilities and reporting on tests that you identify to run.

Hourly Range: $20.00-$60.00

Posted On: February 14, 2024 20:22 UTC
Category: Web Design
Skills:Webflow, Web Development, Landing Page, Usability Testing, User Flow

Country: Canada

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