adminCurrent Situation:
Platform: We are currently on the Turbify / Abaco platform, which has recently migrated from Yahoo Small Business.
Payment Method: Uses PayPal as the primary payment gateway, which has limitations with international credit cards.
Inventory Management: Manual syncing process between Amazon and the primary platform using excel spreadsheets and VBA code.
Social Media Integration: Limited integration, primarily just "Like us on Facebook."
________________________________________
Pain Points:
Inventory & Feed Management: The current process of syncing inventory between Amazon and our O&O website is offline and manual.
Dropshipping: We wish to include products from dropshippers on our website, which our current platform doesn’t support.
Payment Gateway Limitations: Current payment gateway (PayPal) doesn’t support certain international credit cards.
Social Media Integration: We need better integration and utilization of social media platforms.
Analytics: Access to comprehensive data, traffic statistics, and an effective dashboard for parsing this information is lacking. Currently Google Analytics is for our O&O only.
Comprehensive data of all our channels (currently 2 more in future).
Marketing: We need to optimize all organic (such as SEO) and other Integrations such as re-targeting, cart-abandonment, email mktg etc.
________________________________________
Shopify Migration Requirements:
Products Migration:
Estimated products: 2,000 unique products.
Different styles with multiple sizes and sometimes colors: 10,000 skus
User Account Migration: Preserve the ‘My Account’ feature where customers can register and checkout swiftly.
Customization Migration: Preserve and migrate custom features and customizations made to the current platform such as : filtering, sorting, “Recently Viewed”, “Featured Items” etc.
________________________________________
Shopify Development Requirements:
Dropshipping Integration: Implement dropshipping capabilities to include products from other sellers.
Payment Gateway Expansion: Integrate additional payment gateways like Stripe and Shopify Payments to overcome PayPal’s limitations.
Marketplace Syncing: Automated syncing of inventory, listings, and tracking between Shopify, Amazon, and potentially other marketplaces.
Social Media Integration: Enhanced integration with social media platforms for better customer engagement.
Analytics Dashboard: Develop a comprehensive dashboard for analytics, providing insights into traffic, sales, and user behavior.
User Experience: SEO Suggestions and implementation on site design, UI/UX enhancements, and other aesthetic improvements.
Multi-platform Selling: Leverage other platforms to diversify selling channels, improving sales and reach.
Marketing tools: email campaigns, promotion/coupon manager, cart abandonment, support re-targeting snippets.
Check-out Manager: with all essential pieces such as Tax Calculations capabilities.
Fulfillment Tools: Shipping & Postage Integration, e.g., Integration with Endicia aka Stamps.com.
________________________________________
Additional Considerations:
Budgetary Constraints: As a small business, We have budgetary constraints. We are looking at Shopify plans within the $29 to $100 per month range.
International Customers: Even though most customers are from the US, we do have international customers, so international payment support is crucial.
Additional Features: We are open to suggestions on any additional features or opportunities that Shopify can offer, which we might not be leveraging currently.
Posted On: March 07, 2024 09:28 UTC
Category: Ecommerce Website Development
Skills:Ecommerce Storefront Design, Shopify Development, Ecommerce Backup & Migration, Stripe, Shopify, Ecommerce Website Development
Country: India
click to apply
Powered by WPeMatico
