This role will focus on transitioning our marketing operations from ClickDimensions to a new integrated marketing stack built on Latenode, Apollo.io, Gravity Forms, HubSpot, and Microsoft Dynamics 365 (CRM).

Responsibilities:

Develop and execute marketing automation strategies aligned with business objectives.

Build and manage email marketing campaigns, including segmentation, personalization, and A/B testing within Apollo.io.
Implement lead scoring and nurturing programs utilizing

Latenode and Apollo.io.
Integrate Latenode to connect Gravity Forms lead capture,

Apollo.io outreach and nurturing, HubSpot data analytics, and Microsoft Dynamics 365 for a seamless workflow.

Analyze campaign performance across all platforms and provide actionable insights to improve results.

Migrate data from ClickDimensions to the new integrated platform.

Stay up-to-date with industry trends and best practices regarding Latenode, Apollo.io, Gravity Forms, HubSpot, and marketing automation in general.

Preferred Qualifications:
Experience with CRM systems (Microsoft Dynamics 365 preferred).
Knowledge of HTML, CSS, and SQL.
Experience with A/B testing and data analysis tools.
Proficiency in Latenode, Apollo.io, Gravity Forms, and HubSpot (or similar platforms).

Posted On: August 07, 2024 15:24 UTC
Category: Back-End Development
Skills:API, API Development, Automation, API Integration, Automated Workflow

Country: United States

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