Website Redesign Brief for The Sool Company
1. Company Information
– Company Name: The Sool Company
– Industry: Korean traditional alcohol (sool) education, experiences, and consulting
– Services and Products:
  1. Sool experiences (tastings, visits, tourism)
  2. Classes and education about sool (including brewing classes), both online and offline.
  3. Import/export services for quality soju and sool to global markets
  4. Commercial brewing equipment
  5. Private tours around Sool in Korea
  6. Private label brewing service for tailored sool products
– Mission: To introduce and promote Korean alcohol culture to the global market
– Location: HQ in Korea and office in Europe

2. Website Goals and Objectives
– Improve user experience and navigation to help visitors easily find and understand our range of services
– Showcase our diverse product and service range more effectively, preventing visitors from getting lost on the website
– Maintain the current design aesthetic while optimizing the structure and information architecture
– Increase bookings for classes and events
– Generate more leads for B2B services (consulting, private label brewing, etc.)
– Educate visitors about Korean alcohol culture and history
– Enhance the presentation of our educational services and unique experiences

Key Performance Indicators (KPIs):
– Increase in class and event bookings
– Growth in inquiries for B2B services
– Improved user engagement metrics (time on site, pages per session)
– Reduction in bounce rate, especially on service pages
3. Target Audience

1. Tourists
   – Casual visitors to Korea
   – Interested in experiencing Korean alcohol culture
   – Looking for activities like tasting tours and introductory brewing classes

2. Enthusiasts
   – People with a keen interest in Sool
   – May have background in fermentation or knowledge of other traditional alcohols (e.g., sake)
   – Seeking both casual experiences and advanced classes/resources

3. B2B Clients
   – Primarily based outside of Korea
   – Interested in doing business with Sool in their home countries
   – Include retailers, importers, bars, and restaurants
   – Looking for information on import/export services, consulting, and private label brewing

4. Other Stakeholders (Secondary)
   – Media representatives
   – Potential partners (e.g., Korean breweries)
   – While not the main visitors, they are important for business growth and visibility
4. Desired Features and Functionality
Primary Focus:
1. Improved Navigation
   – Clear, intuitive menu structure to guide different user types (tourists, enthusiasts, B2B clients) to relevant information
   – Prominent call-to-action buttons for booking classes/events and contacting for business inquiries

2. Enhanced Booking System
   – Streamlined, user-friendly interface for class and event reservations
   – Clear visibility of available experiences and their details

3. Optimized Contact Forms
   – Separate forms for general inquiries and business leads
   – Form fields that help qualify leads and direct them to the appropriate team member

4. Mobile Responsiveness
   – Ensure all features work seamlessly on both desktop and mobile devices

Secondary Features (to be maintained/improved):
– Interactive product and service catalog
– High-quality imagery showcasing experiences and products
– Blog or news section (lower priority)
– Social media integration

Areas for Professional Consultation:
– Creation of a separate website for B2B clients.
– Implementation of personalized user journeys for different audience segments
– Specific features for B2B clients

Note: The website restructure should prioritize funneling visitors towards booking classes/events or submitting business inquiries. Other sections, while important, are secondary to these main goals.
5. Content Organization and Structure
– Reorganize existing content to improve navigation and user experience
– Prepare structure for potential future content additions
– Maintain focus on English content with simplified Korean version
– Evaluate and optimize current content categories:
  – Company information
  – Service descriptions (classes, experiences, B2B services)
  – Product information
  – Educational resources about Korean alcohol
  – Customer testimonials and reviews (if applicable)

Areas for Professional Consultation:
– Recommendations for new sections or content categories to better showcase services
– Strategies for presenting diverse service offerings clearly and concisely
– Best practices for structuring content to support both casual visitors and B2B clients
– Advice on balancing informational content with call-to-action elements

Note: The Sool Company will handle content creation in-house. The focus of this project is on improving content organization and user pathways.

Additional Notes
– Our existing website is a good base to understand our company:
   – Global: www.thesoolcompany.com
   – Korea operation: www.thesoolcompany.com/kr
   – New website version: v2.thesoolcompany.com → We did not like the work did by this company.

– We are open to creative suggestions that align with our goal of promoting Korean alcohol culture and increasing bookings/leads.

You will work directly with one of our founder who will work on the website alongside with you.

Hourly Range: $8.00-$20.00

Posted On: July 06, 2024 00:25 UTC
Category: Full Stack Development
Skills:WordPress, Web Design, Web Development, Graphic Design

Country: South Korea

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