We’re a company passionate about empowering users with the knowledge they need to make informed decisions about their online security. We’re building a brand new VPN and Antivirus Review Website from the ground up, and that’s where you come in! This is an exciting opportunity to be part of the entire website development process, from crafting the initial concept to overseeing the launch and ongoing optimization. You’ll work collaboratively with a team of designers, developers, content creators, and potentially media buyers to bring this valuable resource to life.

About the Role:

We are looking for a dedicated and dynamic Product Owner or a Technical Project Manager/Coordinator to spearhead the development and launch of our new VPN and Antivirus Review Website. This role is pivotal in driving user acquisition through strategic organic and paid advertising efforts. You will manage the entire project lifecycle, from initial strategy and planning through to execution, including content creation, affiliate marketing partnerships, and comprehensive paid advertising campaign management.

Responsibilities:

Strategy & Planning:
– Conduct in-depth market research to understand target audience needs, competitive landscape, and current industry trends.
– Develop and articulate a clear website strategy that aligns with our company goals, with a focus on creating a user-centric design and content that converts visitors into users.
– Plan website functionalities, content structure, UX flow, and information architecture, optimizing for conversions on paid advertising landing pages.
– Design a detailed product roadmap, establishing timelines, milestones, and key performance indicators (KPIs) for both organic and paid traffic acquisition.

Content & Reviews:
– Create a rigorous review process for VPN and Antivirus products, emphasizing accuracy, objectivity, and actionable insights.
– Recruit and manage a team of experienced freelance writers or reviewers with deep knowledge in VPN and Antivirus technologies.
– Ensure content is of the highest quality, engaging, and optimized for SEO, addressing both evergreen topics and current trends.

Affiliate Marketing & Business Development:
– Formulate and execute a robust affiliate marketing strategy, selecting partners based on performance potential and ethical standards.
– Forge and maintain strong relationships with software providers, securing affiliate deals with competitive commission rates and favorable terms.
– Monitor and refine affiliate strategies based on comprehensive performance analytics.

Paid Advertising Management:
– Collaborate with media buyers or an internal team to craft and execute impactful paid advertising campaigns across platforms such as Google Ads and Outbrain.
– Define and continually refine target audience segments, campaign objectives, and budget allocations.
– Employ A/B testing and ongoing campaign adjustments to maximize ad performance and ROI.

Website Management & Optimization:
– Work alongside web developers and designers to ensure the site is technically robust, fast, and visually appealing.
– Oversee technical SEO implementation and monitor website analytics to fine-tune strategies for traffic acquisition and user engagement.
– Lead ongoing website enhancements based on user feedback and performance data.

User Feedback & Improvement:
– Develop mechanisms to gather and analyze user feedback, using insights to drive website enhancements and optimize user experience.

Required Skills:
– 3-5 years of experience in product management or a closely related field, with a strong focus on digital marketing and project leadership.
– Demonstrable expertise in SEO, content marketing, and digital advertising strategies.
– Deep understanding of the VPN and Antivirus market segments.
– Proficient in managing affiliate relationships and understanding affiliate network regulations.
– Experience in planning and executing paid digital advertising campaigns, with a strong analytical approach to campaign tracking and optimization.
– Excellent verbal and written communication skills, with the ability to lead projects and interact effectively with stakeholders.

Preferred Qualifications:
– Background in cybersecurity or technology sectors.
– Direct experience managing remote or freelance teams.
– Familiarity with CMS, HTML/CSS, WordPress, and website development principles.
– Certified in or Knowledge about Google Analytics, AdWords, Outbrain, Taboola or similar platforms.

To Apply:

Please submit your resume, a cover letter that addresses your qualifications and interest in this specific role, and any relevant examples of past work or case studies that demonstrate your success in similar projects.

Compensation: Open/Negotiable

Please do not use Generative AI such as ChatGPT to submit responses.

Posted On: April 22, 2024 15:17 UTC
Category: Product Management
Skills:UX & UI, Wireframing, Software Development, Product Roadmap, Minimum Viable Product, Waterfall, Agile Project Management, Project Management, Product Management, Technical Project Management

Country: Hong Kong

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