We are a dynamic online platform aimed at bridging the gap between prospective students and a comprehensive array of educational courses across Australia. As we gear up for a significant transition to a headless WordPress/React framework and plan a major site redesign, we require an experienced Freelance Conversion Rate Optimization (CRO) Specialist. This role is critical in ensuring our platform not only draws in targeted traffic but effectively converts visitors into leads by enquiring about courses, which is central to our revenue model.

Responsibilities:
– Perform an in-depth CRO audit of our current website, with a keen focus on pathways that lead to course enquiries.
– Identify friction points in the user journey that hinder conversion and propose data-driven solutions to overcome these obstacles.
– Create a comprehensive report detailing audit findings, including actionable strategies to boost lead conversion rates.
– Collaborate closely with our team to implement audit recommendations, prioritising changes that promise the highest impact on conversions.
– Guide the integration of CRO best practices into the upcoming site redesign, ensuring that conversion optimization is a core consideration from the outset.

Requirements:
– Demonstrated expertise in CRO for lead generation websites, with a strong preference for experience in the education sector or similar fields.
– A portfolio that showcases successful CRO projects resulting in significant conversion rate improvements.
– Proficiency with CRO and analytics tools
– Excellent analytical skills, capable of deriving meaningful insights from complex data sets.
– Exceptional communication abilities, capable of working effectively with cross-disciplinary teams.
– Independent freelancer with a proactive approach, eager to drive meaningful improvements in a collaborative setting.

Ideal Candidate:
The ideal candidate is a freelance CRO specialist with a passion for optimising user experiences to drive conversions. Your expertise should include crafting seamless user journeys that lead to course enquiries, underpinning our revenue generation strategy. We’re particularly interested in individuals who can offer innovative, evidence-based strategies to enhance lead conversion rates without agency affiliations.

Hourly Range: $17.00-$40.00

Posted On: March 20, 2024 03:25 UTC
Category: UX/UI Design
Skills:Web Design, User Experience Design, User Flow, Journey Mapping, Prototyping, Conversion Rate Optimization, Google Analytics, Search Engine Optimization

Country: Australia

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